Table of Contents
Share this article
Learn from the brightest minds how to predictably and efficiently grow revenue.
Related Content
Data-Driven Growth: Revolutionizing Sales Performance with Brad Cross, CRO at Upflow
This week on the Revenue Insights Podcast, Guy Rubin, CEO of Ebsta, speaks with Brad Cross, Chief Revenue Officer at Upflow, about data-driven growth. In this episode, Guy and Brad explore the evolution from product-led to value-led sales, the importance of effective qualification, and strategies for improving sales team performance. Brad Cross is the Chief…
Lessons in Scaling Cybersecurity Sales with Dean Hickman-Smith, CRO at HackerOne
This week on the Revenue Insights Podcast, Guy Rubin, CEO of Ebsta, speaks with Dean Hickman-Smith, Chief Revenue Officer at HackerOne, on Scaling Cybersecurity Sales. In this episode, Guy and Dean explore the evolution of sales leadership, the power of community in B2B sales, and how AI is transforming sales enablement and performance. Dean Hickman-Smith…
Tracking Rep Performance: Aldona Ogrodnik of RingCentral
Aldona Ogrodnik jumped onto Sales Operations Demystified to share her knowledge and experience in Sales Operations and tracking rep performance. Check out all the other episodes of Sales Operations Demystified here.
You can learn more about:
Table of Contents
Tools:
Key Takeaways
Aldona’s journey into sales operations wasn’t by accident…
Aldona’s sales operations journey began ten years ago at a business called SumTotal. Her first role was in finance where she was responsible for all the management accounting, however, they were rolling out Salesforce at the time so she became heavily involved, making sure that the data was moved from their legacy system. She began Salesforce training for the SumTotal sales team and worked with external customers to gather information about what products they were using.
With this experience she was able to make a smooth transition into the role of SumTotal’s first EMEA Sales Operations Manager. She then spent three years in sales operations at SumTotal before moving onto her next role.
She had a 4-year career as the Head of Sales Operations at Sungard AS. Aldona managed 14 people, within 4 different groups such as Salesforce administrators, contract support, data analytics, and a management team.
Aldona then made the transition to Ringcentral and has now been there for 3 years. This was one of the best decisions Aldona has made because Ringcentral was a smaller company with 45 employees and over the past 3 years that number has grown to 150.
Aldona’s most important learning over the past 10 years…
Aldona states that with sales operations, you are learning new things every day. The one thing that has stuck with Aldona throughout her career has been: “you need to bring solutions and not problems”. For sales operations you have to gather the data, investigate the data and come up with the gap analysis and then use this to propose a solution to management.
“Never assume and always ask questions” is another key learning that Aldona has learned over the past 10 years. Whenever you get a request people sometimes don’t know what they are actually looking for, so from a sale operations standpoint it’s good to ask them questions like:
- What is the data for?
- What is the presentation for?
- Who will be looking at it?
- What’s their remit?
The more questions you ask the better the outcome will be.
Aldona’s #1 sales metric…
Rep performance is the one sales metric Aldona would choose to track if she could only choose one. You need to look at the performance of each rep and to try and avoid have one rep be responsible for most of the results.
Aldona does this by tracking:
- The number of leads a rep is given
- What happens with those leads?
- What is the conversion rate?
Who has had the most influence in Aldona’s career?
- Sahil Rekhi – VP RingCentral EMEA
Subscribe To Sales Ops Demystified:
Quote:
