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- Carl’s LinkedIn
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- GetAccept’s Website
- Carl’s Book Recommendation – Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada.
Time stamps:
00:39 – 06:12 – Carl’s Story
06:59 – 10:40- When to transition from founder-led sales into a predictable revenue model.
11:26 – 14:54 – Tools, technology, and processes are the foundation of a SaaS revenue engine.
15:10 – 18:16 – Why accurate data is critical for every GTM team.
19:38 – 24:47 – How GetAccept uses category-creation as a core part of their go-to-market strategy.
25:27 – 28:05 – Ops and Enablement – how both functions work together at GetAccept
28:43 – 31:24 – Enabling reps using data and insight
31:41 – 34:58 – How to work with reps to improve – rather than telling them what to do.
34:59 – 38:22 – How to solve problems as a go-to-market team
39:24 – 42:09 – Why hiring the wrong people hurts more than anything else
42:24 – 43:55 – Carl’s book recommendation- Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada
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