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Why Only 1 in 5 Reps Hit Quota—And How Data-Driven Leaders Fix It | Dieter Heren
In this episode of Revenue Insights, host Adam Roberts sits down with Dieter Heren, Vice President of Sales at Popl, to unpack the evolving role of revenue operations in today’s AI-first sales environment. Drawing on his rare transition from RevOps to frontline sales leadership, Dieter brings a tactical yet strategic lens to building high-performing teams…
How Pavilion Scaled to 10,000 Members—Without Traditional Marketing | Sam Jacobs
In this episode of Revenue Insights, host Guy Rubin, CEO of Ebsta, sits down with Sam Jacobs, Founder and CEO of Pavilion, to explore the evolving landscape of B2B sales and revenue leadership in today’s fast-changing market. As the architect of a global 10,000-member executive community, Sam brings a candid, data-driven lens to the challenges…
Why Traditional Pipeline Management Is Dead with Kyle Morden
In this episode of Revenue Insights, host Guy Rubin, CEO of Ebsta, sits down with Kyle Morden, Vice President of Sales at HiHello Inc., for a compelling discussion on pipeline management and the digital transformation of modern sales and the growing role of AI in revenue operations. With over two decades of sales leadership experience…
3 Keys to Avoiding Forecast Catastrophe in 2025
Forecasting isn’t just a numbers game, it’s a window into how well your sales engine is truly operating. And if you get it wrong, the consequences can range from embarrassment to a full-blown credibility crisis. We distill powerful insights from a recent webinar hosted by Adam Roberts, Sales Director at Ebsta, and Gerard McNamara, a…
How Not to Get Fired as a CRO in 2025
In a dynamic, high-pressure role like Chief Revenue Officer (CRO), job security isn’t a given, it’s earned. In this recent webinar, Alex Ollie, Co-Founder and CRO of Reachdesk, joined Adam from Ebsta to share his hard-earned lessons from the trenches. With CRO tenure now averaging just 18 months (down from 24, according to Harvard Business…
CRO Collective: Aligning Strategy, Systems, and Success with Guy Rubin
In this insightful episode of the CRO Collective Podcast, host Warren Zenna is joined by Guy Rubin, CEO of Ebsta, to discuss the current state and evolution of the Chief Revenue Officer (CRO) role in both the US and UK. With increasing recognition of the CRO’s strategic importance, they explore the systemic challenges, short tenures,…
Cracking Quota Attainment and Sales Performance with Guy Rubin, CEO of Ebsta
This week on Topline, hosts AJ Bruno, Asad Zaman, and Sam Jacobs are joined by Guy Rubin, CEO of Ebsta, to discuss the 2025 GTM Benchmark Report and what its data reveals about sales performance, quota attainment, and the evolving role of revenue leadership. Guy dives into how data from almost $50B in pipeline and…
Relationships Drive Revenue; Guy Rubin on Account Management Secrets
In this episode of the Account Management Secrets podcast, Alex Raymond is joined by Guy Rubin, the founder and CEO of Ebsta. Guy and the Ebsta team recently released the 2025 GTM Benchmark Report, a deep dive into data trends shaping go-to-market strategies. For the first time, the report covers post-sales performance, revealing how account…