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Brad McGinity is the CRO at Hone. Brad describes himself as someone who has spent his career in sales and marketing at early-stage software companies and a successful cofounder of Windsor Circle. He has participated in over $110M in fundraising across 10+ rounds as a cofounder, board member, VP Sales, and CRO. Brad is passionate about sales, marketing, fundraising, leadership, and strategic planning.
- Brad McGinity on LinkedIn
- Brad McGinity on Twitter
- Hone Website
- Brad’s Book Recommendation The Challenger Customer
Time Stamps:
- 00:59 – Brad’s backstory and role at Hone
- 04:51 – Reimagining the sales development process
- 07:36- Getting enablement and operations working together
- 09:59 – Include and measure OKRs for workflow bottlenecks
- 13:25 – Effective cross-functional objectives to bring teams together
- 16:31 – Revisit the scripts your reps are using
- 18:11 – Defining entry and exit points in the funnel for a consistent sales process
- 26:39 – The secret for making accurate forecasts
- 29:10 – Use MEDDPICC as your checklist to prevent deal slippage
- 32:39 – Brad’s book recommendation, The Challenger Customer
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