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Time Stamps:
- 00:59 – Guy’s backstory and role at Ebsta
- 03:19 – The need for CMOs to prioritize predictability and efficiency in marketing operations
- 06:40 – The challenge of data accuracy and reliable sources of data and insights
- 10:06 – The role of CMOs in driving predictable, efficient growth
- 14:00 – Leveraging data-driven approaches
- 17:11 – CMOs’ use of technology to streamline processes
- 19:10 – Enhancing sales effectiveness through relationship building
- 24:00 – Leveraging data-driven insights for marketing optimization
- 29:52 – Utilizing data and metrics for the best sales results
- 38:21 – How to do relationship engagement right
- 44:30 – Driving predictable growth: using data and relationship scoring
- 47:30 – Maximizing sales effectiveness through clean data and intelligent insights
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