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Jake Hofwegen is the VP of Global Revenue Operations at Contentful and a revenue leader with over twenty-five years of experience in the revenue and sales operation space. He describes his role as helping technology companies grow and thrive by designing scalable and effective GTM programs. Jake has previously held similar positions at companies like NetSuite, McAfee, and Flexport.
- Jake on LinkedIn
- Jake’s Book Recommendation: Papillon by Henri Charriere
- Contentful’s Website
Time Stamps:
- 01:51 – 03:07 – Jake’s story
- 03:33 – 11:06 – The evolution of RevOps as a growth driver
- 12:16 – 19:05 – The four pillars of revenue operations
- 21:04 – 24:03 – Why is enablement a key RevOps role
- 27:57 – 33:07 – Key learnings from previous roles and companies
- 33:30 – 44:13 – Three high-impact GTM strategies implemented over the last year
- 45:09 – 54:45 – Finding the right balance between planning, implementing, and monitoring
- 57:28 – 58:51 – Papillon by Henri Charriere
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