Share this article

Learn from the brightest minds how to predictably and efficiently grow revenue.

Related Content

Transforming Productivity Metrics with Mike Perrone, Chief Operations Officer at Prodoscore

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Mike Perrone, Chief Operations Officer at Prodoscore.  In this episode, Guy and Mike discuss data-driven productivity scores, bridging employee flexibility with executive accountability, and how to empower sales teams through actionable insights and tailored coaching.  Mike Perrone is Chief…

Greatest Hits: The Four Pillars of Revenue Operations with Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful

In this greatest hits episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful. Jake provides an overview of revenue operations (RevOps) as well as insight into how it can be demystified to create a successful organization. He also explores his experiences…

Building High-Performing Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2

This week on the Revenue Insights Podcast, Guy Rubin, CEO of Ebsta, speaks with Joe McNeill, Chief Revenue Officer at Influ2, on how to build high-performing sales cultures.  In this episode, Guy and Joe explore the shift towards person-based advertising, the importance of genuine connections with decision-makers, and the evolving landscape of B2B sales cycles….

 

Unifying the Go-To-Market Tech Stack, with Namrata Ram, VP of Sales and Strategy at Slack

On this week’s episode of the Revenue Insights Podcast, we were joined by Namrata Ram, VP of Sales and Strategy at Slack, who discusses fostering collaboration across revenue teams, the benefit of engagement signals, and why prioritization in business is critical. 

Namrata grew up in Bangalore and saw how the IT industry transformed the city which inspired her to become a Software Developer. She soon realized her passions lied in building strategy and yearned for a role where she would have a birds-eye view of the business. So when Slack reached out 3 years ago, it was a perfect fit. 

Show Notes 

[00:40] – Nam’s Story

[04:45] – The uniqueness of Slack’s PLG sales process

[09:09] – The positives and negatives of PLG sales

[12:34] – Creating consistency across global revenue teams

[15:07] – How Slack fosters collaboration across their revenue teams

[21:07] – Integrating engagement signals into a single location (Unifying the GTM tech stack)

[22:36] – The benefit of engagement signals on sales performance

[24:50] – The challenges of onboarding new members into remote teams

[29:44] – Why prioritization in business is critical

[36:26] – How Slack is looking ahead to 2023 with greater integration with Salesforce

[38:32] – Nam’s book recommendation – Influence by Robert Cialdini

Learn more about: 

Aligning your GTM function 
How to prioritize your sales deals 
Encouraging collaboration between teams 

Subscribe to the Revenue Insights Podcast: