Over 60% of the world’s leading CEOs believe that the use of artificial intelligence will have a bigger impact on their companies than the arrival of the internet. You even have the likes of Marc Benioff, Salesforce CEO, suggesting that access to AI will become the next “human right”. Benioff believes that the sheer advantages…

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The conversations we’re having around converting prospects into customers has to change. If businesses are buying differently, then selling to them has to reflect that. Behind every sales decision there’s an individual – or group of individuals – so even though it’s b2b you’re still selling to a person with a need. Secondly, every prospect can…

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Let’s face it, sales reps hate using CRM. On a day to day basis, you’re too busy calling prospects, mining leads and booking meetings to even remember to log into Salesforce. As a sales rep, there’s absolutely nothing more frustrating than having to spend time manually logging emails and calls. Why? Because it’s a tedious…

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The Problem There are 2 accounts listed below, but the Grand Total is 4. How do I summarize the number of unique account records? Go to App Setup (you’ll need to be an admin) and select Accounts and then Fields: Click ‘New’ under Account Custom Fields section: Select Data Type as ‘Formula’ and click Next:…

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They say all roads lead to Rome. If you imagine Rome as revenue, then the role of revenue operations is to make sure that those roads are built in the most efficient way and that they are effectively signposted. Revenue operations, or “rev ops” in it’s shortened form, is the strategic alignment of sales, marketing,…

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Four months ago sales forecasts were clouded to the point that businesses were left flying without any clear navigation to help steer them. Predictable revenue streams and indicators were not behaving as they would, which in turn, meant sales leaders couldn’t make strategic moves against risks and opportunity with confidence. Businesses have weathered that storm…

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We recently published a report based on the insights of 100 sales leaders from across the world.  Now, we brought five of those leaders together to discuss: The initial impact of COVID-19 on revenue. What the new normal looks like for sales. Demonstrating sales leadership during COVID-19. How to forecast in uncertainty. Where businesses can…

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Wayne Gladman, Ebsta’s Customer Success Manager, EMEA, will be walking you through the best practices for getting started with Ebsta Inbox in Gmail. Ebsta Inbox provides all the sales automation features you’ll ever need – including email and link tracking, personalised cadences, send later and a personal meeting scheduler page. Here’s what will be included…

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Wayne Gladman, Ebsta’s Customer Success Manager, EMEA, will be walking you through the best practices for getting started with Ebsta Inbox in Outlook. Ebsta Inbox provides all the sales automation features you’ll ever need – including email and link tracking, personalised cadences, send later and a personal meeting scheduler page. Here’s what will be included…

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