H1 2024
B2B Sales Benchmarks
Reveal the attributes of top performers according to analysis of $57bn in revenue
![3D Book Presentation Base Landscape H1 Update-Current View 3D Book Presentation Base Landscape H1 Update-Current View](https://www.ebsta.com/wp-content/uploads/2024/07/3D-Book-Presentation-Base-Landscape-H1-Update-Current-View.png)
What We Analyzed
4.2 Million
Opportunities
$57.3 Billion
Revenue
566
Of the world's best
performing companies
1.2 Million+
Hours of conversations
State of B2B Sales in 2024
![7 - Win Rates 7 - Win Rates](https://www.ebsta.com/wp-content/uploads/2024/07/7-Win-Rates.png)
![20 - Sales Cycles 20 - Sales Cycles](https://www.ebsta.com/wp-content/uploads/2024/07/20-Sales-Cycles.png)
![7 - deal values 7 - deal values](https://www.ebsta.com/wp-content/uploads/2024/07/7-deal-values.png)
![75 reps missed quota 75 reps missed quota](https://www.ebsta.com/wp-content/uploads/2024/07/75-reps-missed-quota.png)
![10.2 velocity data 10.2 velocity data](https://www.ebsta.com/wp-content/uploads/2024/07/10.2-velocity-data.png)
![34 deals slipped 34 deals slipped](https://www.ebsta.com/wp-content/uploads/2024/07/34-deals-slipped.png)